2023 Pantone Color of the Year

2023 Pantone Color of the Year

Pantone’s color of the year for 2023 was just unveiled yesterday. Pantone has been producing a Color of the Year since 2000. Artists and designers all over the globe use this color guidance to create new works, which will hopefully mesh together seamlessly with other creations.

From Smithsonian Magazine:

“To make its selection, Pantone observes current trends in fashion, home decor, film, technology and more to identify its color of the year, which is also intended to hold up a mirror to the culture and capture its mood.

Pantone describes Viva Magenta as “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Words like “brave,” “fearless” and “empowering” come up over and over again in the company’s announcement.”

What do you think of this color? When I first saw it, I thought it was more of a chili pepper red, and not a true magenta. Their rationale for it, and it is a good one, is that after almost three years of the pandemic, staying inside, and having our entire lives rearranged by circumstances, we are all ready to fly into action. I think this is pretty true! Are you ready to fly into action? The years of the pandemic have caused us to do a lot of soul-searching, and hopefully we have all come closer to our raison d’etre, our true soul’s calling. This has been true for me, and I hope it is true for you. 

I do not use a lot of red in my art work, but I do use magenta. Perhaps a combination of the two will work for some really vibrant, brightly colored and heart-centered art. What do you think about decorating or seeing art with this color?

Leave me a comment about how you feel about this color used in art and design, or if you have been called on a true soul mission post-pandemic that this color indicates. I would love to hear from you. 

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